Television and radio have always
accounted for the largest marketing expense for many business owners. Today,
however, ad spending on the web is slowly overtaking traditional advertising,
especially with it, being a major advertising powerhouse, surpassing print, TV,
and radio. Traditional advertising has lost much of its power to digital
marketing, largely because of the change in people's habits and preferences
when it comes to seeking out and consuming information. According to
statistics, as much as 72 percent of consumers are connecting with businesses
and brands via different marketing channels, and this number is constantly on
the rise, especially with more people making their world simpler through their
web devices.
As opposed to small business
owners might think, digital marketing is not as complex as it may seem, while
there are many channels to manage and think about along the line, these are the
same channels that will bring your business potential consumers from all
directions.
Digital marketing connects your
business with consumers on the web. With the various channels and tools involved
in digital marketing, businesses can reach their target customers and
connect with them using as many touch points as they can/need. Online marketing
also generates higher conversion rates as your business is able to reach out to
a wider audience and generate more leads as you interact and engage with your
targets. Digital marketing, in essence, paves the way toward more profitable
results.
Contrary to what others may
believe, digital marketing can in fact save you a good deal of marketing cash,
especially with many online channels operating for free. Most importantly,
digital marketing enables real-time and more personal customer service, unlike
traditional marketing, where communication and interaction is often only one
way. Real-time digital marketing allows increased customer satisfaction,
increased customer retention, personalized offers, and overall marketing
effectiveness.
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